-Bar-B-Q Plaza’s “The Waiter’s Mom” is the latest Thai tearjerker ad (video above).
-AT&T claims that the ads injected into its free wi-fi at Dulles and Reagan National airports was a test.
-Global fashion e-commerce platform Lyst appointed Anomaly to its global account following a review.
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-Insiders discuss the trend of hard-hitting charity campaigns.
-Heineken turned London landmark Somerset House into a virtual rugby stadium to celebrate its rugby World Cup sponsorship.
-Digiday lists “10 agency Instagram accounts worth checking out.”
-iCrossing U.K. named Mark Iremonger as CEO.
-WPP’s GroupM reached a deal to gain “unprecedented access” to BuzzFeed’s creative and data assets.