Thursday Morning Stir

By Erik Oster 

-McCann China launched “Battlefield”for Coca-Cola (video above).

-Netflix is seeking an agency to promote the launch of a new series in the U.K.

-According to ad spend data firm Standard Media Index, digital ad spending has increased 16 percent since last October.

-JWT London appointed Dave Dye as head of art.

-San Francisco Public Works coated city walls in hydrophobic paint to discourage public urination.

-“Marketers obsessing over ‘millennials’ are missing out on £15bn,” says The Drum.

-Adweek explains “How Horizon Media’s New Specialty TV Practice Will Help Advertisers.”

-Univision is building a multichannel network for Hispanic online video stars, partnering with Snapchat to create original content.