Thursday Morning Stir

By Erik Oster 

-Toyota Japan launched a Father’s Day spot entitled “Loving Eyes” (video above).

-McDonald’s became the first brand to launch branded Snapchat geofilters.


-A study by Oxford BioChronometrics suggests that between 88% and 98% of digital ad engagement is fraudulent.

-The Guardian explains “Why agencies shouldn’t lead on innovation.”

-New Yorkers are starting to react to the “Beach Body” Protein World ads around the city.

-The Royal Mail selected M&C Saatchi to create a consumer campaign.

-The US Federal Communications Commission is fining AT&T Mobility $100 million for “misleading millions of wireless customers with unlimited data plans by slowing down their service without adequately informing them.”

-AdAge introduces “Creatives You Should Know 2015.”