-BBDO Paris launched a new spot for Smart Automobile (video above).
-Digital experience agency Siteworx launched a new website for Food Well Alliance, “an Atlanta, Georgia-based organization that expands access to locally‐grown food and connects stakeholders with common goals to build healthier, sustainable communities.”
–Matilda Kahl, creative/art director at Saatchi & Saatchi New York, explains why she wears the same outfit to work every day.
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-Snapchat is developing a research arm to examine user data.
-YouTube is launching an ad-free subscription service.
-Adweek asks “Is Virtual Reality the Next Big Form of In-Bar Entertainment?”
-Google talks brand metrics.