Thursday Morning Stir

By Erik Oster 

-R&R Partners created this spot for The Animal Foundation Las Vegast (video above).

-Facebook is turning Messenger into a platform.


Quartz summarizes “Everything Facebook announced today at F8.”

Adweek looks at four tools marketers want from Meerkat.

Digiday grades brands’ social media reactions to Zayn Malik leaving One Direction.

-“Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger,” speculates Adweek.

-Twitter is set to surpass Yahoo in U.S. ad revenue.

-Facebook and Twitter to take 33% share of U.S. digital display ad market by 2017.