-R&R Partners created this spot for The Animal Foundation Las Vegast (video above).
-Facebook is turning Messenger into a platform.
–Quartz summarizes “Everything Facebook announced today at F8.”
–Adweek looks at four tools marketers want from Meerkat.
–Digiday grades brands’ social media reactions to Zayn Malik leaving One Direction.
-“Agency Cuts and Consolidation Are Likely to Follow Kraft Heinz Merger,” speculates Adweek.
-Twitter is set to surpass Yahoo in U.S. ad revenue.
-Facebook and Twitter to take 33% share of U.S. digital display ad market by 2017.