Thursday Morning Stir

By Erik Oster 

-Will Ferrell plays video games for charities (video above). link

-Airbnb names Starcom its global media agency. link

-Attempts to game Facebook’s algorithm are becoming popular. link

-McDonald’s applied to trademark “McBrunch.” link

-Ben Callis moves from SapientNitro to digital agency Huge London as group creative director. link

-The iPhone6’s larger screen could lead to even more mobile video consumption. link

-Apple has hired Marcela Aguilar, senior global director-marketing communications at Gap, as director-global marketing communications. link

-Facebook debuts view counter for videos. link