-Ogilvy China and Coca-Cola created “a line of 16 innovative caps that can be screwed on to bottles when they’re empty, transforming them into useful objects like water guns, whistles, paint brushes, bubble makers and pencil sharpeners” (video above). link
-Twitter is buying native advertising firm Namo Media. link
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-Should publishers tweet their native ads? link
-Advice for would-be agency moms. link
-Satirical case study points out everything wrong with the advertising industry. link
-Soccer has ascended to a premier advertising platform. link
-NBC, CBS, Fox, CW kick off 2014 upfront advertising market. link