Thursday Morning Stir

By Erik Oster 

-Google unveils their self-driving car prototype (video above). link

-DDB Tribal simplifies McDonald’s packaging for Vienna Design Week. link

-Ad tech companies Rubicon Project and InMobi launch mobile ad exchange to rival Google, Twitter. link

-Leo Burnett, Colombia designed a friendly Coca-Cola bottle that can only be opened by another bottle. link

-Does native advertising really perform as well as editorial? link