-Mezcal El Silencio ad mocks typical, testosterone-fueled booze advertising (above).
-Twitter introduces adds that allow viewers to click to install mobile apps. link
-We Are Social has Evian’s baby Spider-Man “rescuing” people with answers via Twitter. link
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-Maurice Levy talks Omnicom merger. link
-Executive vice president Jim Moffatt returns from sabbatical to expand R/GA Asia. link