Thursday Morning Stir

By Kiran Aditham 

-After a review that began with six agencies and was ultimately narrowed down to three, L’Oreal USA has awarded digital media duties to DigitasLBi, which takes over for Moxie Interactive. The L’Oreal decision does not affect Labelium, which will continue as L’Oreal USA’s search AOR for SEO and SEM. link

-The One Club has revamped its categories for the 41st Annual One Show Awards (deadline is Jan. 31). Among the changes are the addition of the Intellectual Property discipline, which awards agencies that have worked closely with brands to create new products and content as part of integrated advertising and communications campaigns (i.e. Nike FuelBand). In addition, the Green Pencil is now its own category, Craft has several new categories that award specific expertise including copywriting, art director, music and sound design, and Innovation is now divided into four categories:  print, radio, outdoor and video. link

-The Global Awards, which honors the “World’s Best Healthcare Advertising,” will hold its 2013 Global Award ceremonies at dual events in New York City and Sydney on Friday, Nov. 15. link

-Toronto-based agency Open is sending Canadians the message that “getting dirty gets things done” as part of a campaign for non-profit, Evergreen (above).

-Is Havas Worldwide plotting to acquire indie digital agency, Work Club? link

-Twitter makes its stock market debut today at $26 a share. link