-Droga5 is set to open up a London office in June. The leadership team will consist of 180 Amsterdam alum Kevin Dundas, who will serve as chief exec, ECD Nik Studzinki and head of account management, Olivia Legere. link
-New York-based mobile/tablet advertising company Medialets has hired Initiative/comScore alum Lynn Bolger to serve as SVP of agency relations.
-Apparently, one Jonah Berger knows how make your marketing campaigns go viral. link
-Social media startup Nestivity released an infographic listing 25 of the most engaged brands on Twitter. link
-Speaking of, with a little Stephen Colbert bump, Bill Clinton has now joined Twitter. link
-New York/Portland creative agency SET, which works with clients including Nike and NBC, has appointed Kirsten Ludwig as its first CCO.
-Hoffman Lewis and indie digital shop BKWLD teamed up to create “unexpected moments” in order to promote McDonald’s breakfast in St. Louis (above). View case study here.