Thursday Morning Stir

By Kiran Aditham 

-NBC is collaborating with Facebook on promoting the London Olympics to social media users. link

-Boston-based indie marketing technology company Adnetnik rebranded as Digilant. link


-New York mobile app startup Hashable sent a memo late last night announcing that it’s shutting down on July 25. The founders are moving on to a new mobile ad venture. link

-Following a review, the National Association for the Specialty Food Trade has chosen New York shop Roth Partners to lead a new branding initiative.

-Step aside, WPP and Publicis Groupe, now it’s Dentsu’s turn as the Japanese holding company bought up Aegis Group for nearly $5 billion. link

-Mekanism is behind a brand redesign for (above). link