So David Miami and Devour hit us with some olfactory stimulation during the Super Bowl and amusingly danced around using the word “porn.” They even created a “dial FOODPORN” hotline.
OK cool. But Norwegian agency POL took things in the opposite direction in a recent campaign by using food to promote porn … or something like that.
The work celebrates sex shop Kondomeriet, which just turned 30 years old. And it is quite sensuous.
That was some good Vivaldi.
The reason they used all those very well-shot food vignettes is because, even in Norway, sex companies can’t put images of their products in ads. And this spot really just highlights the hypocrisy of that dichotomy.
As the agency put it, “in order to get the message out and the commercial on air, we have to use metaphors, and let the audience make the connections in their own naughty minds.”
Now does anyone want a banana?
CREDITS
Agency: POL
Client: Kondomeriet
Campaign: “Foodporn”
Art Director: Thea Charlotte Emanuelsen
Copywriter: Anders Arnoldsen Holm
Account Director: Lina Aas-Eng
Project Manager: Elle-Beth Lønnestad
Graphic Designer: Pia Lystad
Production Company: Flambert
Director: Henrik J. Henriksen
Producer: Eva Silset
Director of Photography: Jens Ramborg
Editing: Pål Rui
Online: Terje Boye
Sound: Marius Brovold
Food Stylist: Marianne Pfeffer Gjengedal
Grade: The Mill