This Father’s Day, Oscar Mayer has decided that bacon is to men as diamonds are to women. Thus, they have wrapped bacon like Tiffany’s bracelets and created a campaign parodying sappy jewelry commercials. A woman presents her husband with a velvet box as they’re sitting in a horse-drawn carriage, a waistcoated jewelry store manager proffers a platter of prime pork to a giggly couple.
The best part of this campaign (a collaboration between 360i and Olson) is that “Say it With Bacon” is real. For under $30.00, fathers everywhere can get The Commander, The Matador, or The Woodsman, packages of hardwood smoked bacon plus a money clip, cufflinks, or multi-tool, respectively. Father’s Day is maybe the hardest holiday to shop for, unless your dad has a serious hobby requiring unending accessories (see: golf). Oscar Mayer hits a sweet spot with an item that is perfect for serious bacon lovers, but just as applicable to breakfast-eaters with a sense of humor.