Here’s a viral piece for P&G’s Tampax brand about a kid named Zack Johnson (created for this campaign) who at the age of 16 wakes up one morning to find that he’s got a vagina. Ok, sucks, you lost your man parts. But c’mon Zack, you just gained like 10 times the nerve endings and no one can kick you in the testes anymore.
Scissor me timbers.
Update: The idea for this piece came to the folks at Leo Burnett, specifically Jon Wyville and Dave Loew. The idea, we’re told, was that because guys are more techy, if the flow came to them, they’d pick the most high tech best engineered solution. Cue Tampax. What?