Let’s get this out of the way. I’m not great at getting to “inbox zero.” Hell, getting to “inbox 5,000” is going to be rough. It’s not that I don’t read emails, it’s because I’m a digital packrat.
However, I do find LinkedIn to be a decent place to communicate. And, of late, the activity over there has become a little more spirited. A week ago, former CPB creative director (and current proprietor of MSA Creative) Mark St. Amant hit me up to talk about a parody ad he and some advertising misfits put together.
Then I watched it, enjoyed it and made a comment.
Yes, I am weird. Anyhoo, I found out that Mark went to Franklin & Marshall (good school). I also learned that Mark played soccer in college. As did I … kind of. LinkedIn banter at its finest.
I worked in the Colorado thing since, you know, Mark is in Boulder. I attended the University of Denver. Also known as DU for some reason.
Yes, we have a good hockey program. Now that we had built a bridge of trust, Mark just went for it.
Yes, Mark. Here’s the blurb. I don’t know why I called you Chachi, but you are correct that its usage is oft underused.
Here’s the parody, by the way. Enjoy it. We know that we did.
CREDITS:
Title: “Unraveled”
Client: Ace Aglet Co. (fake)
Agency: MSA Creative (not fake; Boulder, Colo.)
Creative Director, Copywriter: Mark St. Amant
Editorial: Cartel; Los Angeles
Editor: Kevin Zimmerman
Stock, Visuals: Dissolve, Calgary, Alberta
Music: JSM Music, New York
Audio, Sound Design: Coupe Studios, Boulder, Colo.
Voiceover: Julie Johnston, Innovative Artists, Los Angeles (Agent: Jill Witterschein)