Is there anything more welcoming than a giant cube with a sense of humor? In order the generate hype for the Philadelphia International Festival of the Arts, a giant cube is serving as the official spokes-hexahedron for the event. What does a giant glowing cube have to do with the festival’s main theme, Paris 1910-1920? Nothing, other than the artists being showcased are definitely not squares! (Groan.)
Created by Philly-based indie agency Red Tettemer + Partners, the Cube made its official debut at the Kimmel Center for the Performing Arts on March 1, where it made jokes about boy bands and being “turned on.” PIFA runs from April 7 to May 1, and the cube will stream live performances during the festival. Aside from the performances, the Cube-y the Cube will also show video for the festival’s partners and PIFA’s documentary series called The Journey, also created by the folks at RT+P.
Who knows? Maybe the cube will join the Liberty Bell and the Rocky statue among Philadelphia’s tourist attractions. Credits after the jump.
CCO: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Bryon Lomas, Todd Taylor
ACD: Steve Thompson, Ari Garber
Art Directors: Jon Elison (Interactive)
Junior Designer: Rob Marshbank
Copywriter: John Connor
Producers: Joe Zoltek (print), Joe Mosca (Broadcast)
Account Executive(s): Carla Mote, Susan Fortin, Janelle Fisher
Photographer/Designer: Steve Belkowitz
Studio: Christopher Gatto, Cristina Cianci
Interactive: Linus Graybill (Tech Lead)
Social Media Advisor: Annie Heckenberger
Production Company: Red Tettemer + Partners
Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer: Joe Mosca
Music House: Associated Production Music
Composer: Todd Taylor
Audio Mix: Vic Carreno