Across the pond, mcgarrybowen London introduced a new spot for Western Union entitled “#TheRaceIsOn” in time for International Women’s Day.
The anthem ad opens with the line, “Okay girls, the race is on,” as girls around the world break into a sprint. But this is no ordinary race. Rather, the spot calls on girls to be “the first female to run the United Nations,” “the first female to run the United States” and other pioneering roles.
The spot concludes by calling on girls to “study hard and dream bigger,” tying the message to Western Union’s role in supporting education. Viewers are told to visit a campaign landing page to learn more. Among Western Union’s “Chain of Betters” initiatives is a WU Scholars program which provides students around the world with help funding their education. It’s also Western Union’s second consecutive International Women’s Day effort.
“International Women’s Day is an opportunity to shine a light on the accomplishments of women, especially the hundreds of millions that cross borders and are economic change agents for their families, their home countries, and their host nations across the globe,” Western Union president and CEO Hikmet Ersek said in a statement.