The&Partnership Names Sam Lewis CEO, US

By Kyle O'Brien 

Marketing and communications agency The&Partnership has promoted longtime agency executive Sam Lewis to the role of CEO, U.S.

Lewis, who joined The&Partnership in 2013 and previously served as managing director, EMEA, has been a key agency contributor, leading major client wins including Toyota, Mars and Aon, as well as overseeing groundbreaking campaigns such as the world’s first AI-written TV ad for Lexus.

In his new position, Lewis will lead operations across the country and work with the firm’s media agency, mSix&Partners, which is jointly owned with GroupM and counts global brands Electronic Arts and David Yurman as clients, to build media and tech enabled teams. Lewis will also guide the agency’s implementation of AI tools across clients.

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Recently, Lewis worked with counterparts at multiple WPP agencies to structure The&Partnership’s role within WPP Open X, the bespoke unit dedicated to The Coca Cola Company’s portfolio of brands.

“Sam has been enormously effective in building large-scale integrated teams for the world’s most ambitious marketers, whether that’s helping Toyota achieve its highest-ever market share in Europe last year or setting up multiple regional content studios for Mars,” said Johnny Hornby, founder of The&Partnership in a statement. “He’s a phenomenal leader and we’re thrilled to welcome him to the role as we accelerate our business growth in the U.S. through our AI-enabled content studio offering.”

Prior to joining The&Partnership, Lewis was a senior account director at McCann Erikson, working with clients including MasterCard, Nestlé, L’Oréal and General Mills. He also played a role in McCann’s win to promote the 2012 Olympic Games in London.

“The most successful brands of the next decade will be those using AI technologies to create and deploy data-informed content at the speed of business,” said Lewis in a statement. “We’ve had great results in helping clients unlock these kinds of opportunities and I’m excited to join our talented team in the U.S. as we continue to grow our footprint in one of the world’s largest and most influential markets.”

Lewis joins the U.S. office following a year for the agency that saw an expansion of global scope with Mars Wrigley to handle a greater share of the company’s creative content efforts. The agency also diversified its relationship with Canadian telecom leader Telus as part of a wider WPP team.

On the talent management side, the agency launched a new, full-time apprenticeship program to help young people from underserved communities get a start in the advertising world.

The&Partnership also has seen global momentum over the past year, in which revenue has topped $160 million as the agency continues to build integrated content studios for global brands.

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