The Wall Street Journal has launched a global campaign, urging readers to “Make Time” for the paper, created by agency The&Partnership.
Enlisting will.i.am for its initial effort, the campaign aims to show how even the busiest of readers make time for the paper in order to stay on top of the business community. In the spot, a busy will.i.am tells an associate he’ll be right back as he escapes to a quiet room and reads The Wall Street Journal on a tablet. “I don’t have time to read The Wall Street Journal,” he says. Text appears on screen reading, “People who don’t have time make time to read The Wall Street Journal.” If will.i.am can “make time” for the paper, the spot seems to suggest, surely you can too. The campaign will run through June and will feature such other celebrities as designer and philanthropist Tory Burch and SAP CEO Bill McDermott.
“This campaign highlights the value of making time to read the Journal, no matter how busy people are,” Suzi Watford, chief marketing officer of Dow Jones, told The Drum. “It also confirms that subscribing to the Journal puts you in a community with other ambitious people who prioritize being at the top of their game. Our subscribers are in very good company.”
Credits:
Agency: The&Partnership NY
Executive Creative Director: Isaac Silverglate
Head of Art: Dan Beckett
Creative Director: Hemant Anant Jain
Associate Creative Director: Ronnie Lee
Designer: Johnny Por Taing
Copywriter: Patrick Regan
Art Director: Jerome Leclere
Head of Production: Dana May
Producer: Shami LaCourt
Project Manager: Jenny Crespo
Group Account Director: Nathan Stewart
Account Director: Ryan Colet
Planning Director: Veronica Thew
Production
Production Company (TV/Interviews): Gorgeous
Director: Tom Carty
DOP: Adam Frisch
Executive Producer: Eriks Krumins
Line Producer: Jan Wieringa
Production Company (Interviews): MAD Pictures
Director/DP: Adam Donald
Executive Producer: Rebecca Rose Perkins
Editorial: Final Cut
Editor: Sonejuhi Sinha (TV)
Editor: Geoff Hastings (Interviews)
Executive Producer: Lauren Bleiweiss
Offline Producer: Weston Ver Steeg
Color: Color Collective
Colorist: Mike Howell
Color Producer: Claudia Guevara
Online: Significant Others
Flame Artist: Dirk Greene
Online Producer: Alek Rost
Audio House: Heard City
Engineer: Keith Reynaud, Dan Flosdorf
Photographer: Brigitte Lacombe
President, Lacombe Inc. Janet Johnson