The VIA Agency tapped comedian/musician Reggie Watts for a new Greenpeace campaign, called “#ClickClean,” promoting a green energy-powered Internet.
As you might expect from Watts’ involvement, things get pretty strange. In “Animals,” Watts sings about various family members clicking dirty as a seeming mantra while meditating in the jungle (!?), before going on to explain that before the Internet is powered by green energy, we’re all clicking dirty. Other spots in the campaign deal directly with possible green energy sources, such as solar, hydro, and wind power. These ads see Watts in the desert messing around with his looping machine, drifting on a giant lily pad, and yodeling in the vicinity of a windmill. It’s a different approach for Greenpeace, to say the least, and one thing you can say about the campaign is that it certainly is memorable.
“Some of the Internet’s biggest and most innovative companies, like Apple, Facebook and Google, are powering with modern, renewable energy. The #ClickClean movement expects the rest of the companies behind our online world, like Amazon and Twitter, to join them,” explains Greenpeace Senior Energy Campaigner Dave Pomerantz. “Reggie Watts is an Internet sensation for his comedy and music, so we’re proud to have him join the call to power the platforms on which his work is shared every day with renewable energy.”
Stick around for “Wind” and “Water” after the jump.