The Variable Promotes David Mullen to President, Partner

By Erik Oster 

More than a year after the sentencing of Bill Grizack, his former employer The Variable appears to have moved on.

This week the agency named a new partner with the promotion of David Mullen to president. Keith Vest, who formerly served as president and is also an agency partner, will now move into the chairman role.

“We started pursuing David five years ago because we heard amazing things about him from anyone who had ever encountered him, and the crazy thing is that he still exceeded our high expectations from his first day with us,” Vest said in a statement. “We began planning the roadmap for this transition two years ago because we knew The Variable needed David at the helm to continue driving our growth trajectory and achieve the very best potential for our agency and for our clients.”

“While we’ve accomplished great growth and developed award-winning work over the past few years, I’m even more excited about chasing our vision for the next few years,” Mullen added. “We’ve assembled a ridiculously talented team, changed our agency model, evolved how we partner with clients, and developed the infrastructure to create and co-create new products, services, and companies. Even greater things are ahead and I’m humbled to help lead the agency there.”

Mullen joined The Variable as director of account management at the beginning of 2013, working with clients including Procter & Gamble, Johnsonville Sausages, Lowes Foods, Char Broil, Duke Health and Merck. In August of 2016 he was also named executive vice president. Before joining The Variable he spent nearly seven years with MullenLowe (no relation) as vice president, account director, leading the BASF U.S. Crop Protection portfolio and also working with clients including Sealy and EMBARQ.

Meanwhile, The Variable’s chief creative officer and fellow partner Joe Parrish has improved his own SEO by actively writing op-eds on #agencylife for The Drum.