The Variable Compares Agency Life to the Brutality of the Animal Kingdom

By Patrick Coffee 

Life in the agency world is tough. Just ask North Carolina’s The Variable, which has been mentioned on this blog a few times in recent weeks in connection to something.

Just in time for an end of day Friday post, the folks down in Winston-Salem createed a little satirical web series called The Adland Adventures (though we hear that the word “adland” may be the intellectual property of someone who runs a blog somewhere on earth).

It’s all about making light of the fact that advertising is a weird place to work, sort of like the mini-sitcom that Toronto’s Elemental recently produced except maybe less overtly self-promotional. The theme is the natural world, and each short is kind of making fun of a different archetype.

First there’s the lawyer cheetahs, which “WENT THROUGH THREE ROUNDS OF REVISIONS AND A TWO-WEEK APPROVAL PROCESS.”

Then there’s “Eavesdropping Elk,” or an art director who wants to make sure he/she is in on the hot new project.

Here’s a bear riffing on the fact that some of what people call great work is really just coincidence.

And this is what we know cannot possibly be an accurate interpretation of a showdown between accounts and creative, because of course accounts always wins.

Joe Parrish, the Variable’s partner and chief creative officer, explains:

“We were adlibbing ridiculous jargon and all-too-familiar adlife scenarios over footage of animals in the wild one afternoon, and it quickly escalated into a joke we had to share. The series makes light of the universal truths that exist within advertising – the good, the bad, and the ugly – making it an inside joke for ad folks.”

There are more of these clips on the project’s homepage.

CREDITS

ECD: Joe Parrish
ACD: David Jones
Senior Designer: Matt Cook
Copywriters: Matteson Fields, Gary Bostwick
Video Editing: Emily Morgan
Sound Design: Hot Sake’
Sound Mix: Groundcrew Studios
Voice Talent: James K. Flynn, Matteson Fields

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