It seems like a bold move, marketing a new vehicle toward baby boomers and away from younger buyers. But, hey, you don’t see many people under 40 cruising around in Pontiac Azteks (which the Toyota Venza sort of looks like), so why not market your new vehicle to empty nest-ers?
This new collection spots centered around “Baby Boomers Gone Wild” comes from Saatchi & Saatchi LA, and according to the announce, the concept comes from “Saatchi LA’s consumer insights research, which reveal that active boomers are willing to spend on things that bring them self-fulfillment; are exploring interests and activities that promote personal growth and evolution in the interest of staying young, flexible and relevant.” Unlike their children, who as you know use social media only to talk to friends and look at pictures of puppies, not to find keggers or hook up with other singles on social networks (duh).
So, how about it boomers? Do you feel empowered by the Toyota Venza, as having your children move away gave you a new sense of freedom as opposed to an identity crisis? Or, do you think that despite Saatchi LA’s research, they missed the mark with this new vehicle launch? Credits and two more spots after the jump.
Saatchi & Saatchi LA
ECD: Chris Adams, Margaret Keene
CD: Erich Funke
ACD/Art Director: Susan Alinsangan
Art Director: Joel Franke
Copywriter: Julia Regan, Ryan Kutscher
Designer: David Hsia
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Producer: Richard Bendetti
Broadcast Producer: Tamsin Prigge
Associate Integrated Producer: Jamye Graham
PRODUCTION COMPANY: Arts & Sciences
EDITING COMPANY: Arcade
FINISH: Airship
MUSIC: Beacon Street
SOUND DESIGN: 740 Sound Design