The Richards Group once again teamed up with Sugar Film Production and director Chris Smith for a lighthearted series of ads starring the San Antonio Spurs.
The new ads — “Toga,” “Slogans,” “Barbie” and “Wise” follow much the same formula as last year’s campaign, employing lighthearted, self-depreciating humor. In “Toga,” Tim Duncan returns to find Tony Parker, Patty Mills, Kawhi Leonard and Manu Ginobili so enamored with H-E-B’s Greek yogurt that they’re all decked out in togas. “Why is everyone Greek?” Duncan asks disdainfully upon seeing his teammates, before singling out Kawhi as looking particularly ridiculous. Other spots find different ways to poke fun at one or more of the Spurs players, whether its Patty Mills’ accent in “Barbie” or Kawhi reprising a line from last year in “Slogans.” Spurs fans already know what kind of goofiness to expect from the annual campaign, and The Richards Group doesn’t disappoint.
“Working with these guys, you can really tell what makes them world champions”, said Chris Smith. “Their ability to go into a huddle, takes notes and run with them—while adding their own individual flavor—makes them a lot of fun to work with each year.”
Credits:
Client: H-E-B
Titles: “Barbie,” “Wise,” “Slogans,” “Toga” 4 x :30
H-E-B Group VP Advertising and Marketing: Cory Basso
H-E-B Senior Advertising Account Manager: Judi Janney
H-E-B Advertising Account Manager: Jenny Williams
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes
Brand Creative/Copywriter: Brittany Sarrett
Brand Creative/Art Director: Kyle Kelley
Brand Creative/Copywriter: Steve Grimes
Brand Creative/Art Director: Kevin Reid
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Manager: Sara Sax
Business Affairs Manager: Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne