The Richards Group today is launching the first-ever brand campaign in the 93-year history of the Texas Scottish Rite Hospital for Children (TSRHC).
Entitled “Moments” the campaign celebrates happy moments in the lives of several real TSRHC patients made possible by the hospital. In one spot, it’s a dancer who can’t imagine what her life would be like without dancing. We see her in the present day, and then flash back to her orthopedic recovery at TSRHC, preceded by the message, “These moments were made possible by these moments.” Similarly-themed spots include a horseback rider and a football player, each ending with the tagline, “Giving children back their childhood.”
“Using Texas Scottish Rite patients in our campaign brought authenticity to the hospital’s message,” said Stan Richards, president and CEO of The Richards Group, in a release. “By putting the focus on actual patients who overcame adverse circumstances, we can show how each one has gotten back to their childhood, fully recovered and happy, thanks to the good work of TSRHC.”
In addition to the television ads, the campaign also include digital, radio, OOH and print elements. Stick around for two more spots after the jump.
Credits:
Brand: Texas Scottish Rite Hospital for Children
Campaign: “Moments”
Initial Break Date: October 6, 2014
Agency: The Richards Group
Creative Director: Stan Richards
Art Director: Andy Coulston
Copywriter: Jack Westerholt
Agency Producer: Laurie Shannon
Production Company: Lucky 21
Director: Jeff Bednarz
Post-Production/Audio: Lucky Post