That statement was made in reference to an apparent spat that’s going on between NBC and FOX newsers Keith Olbermann and Bill O’Reilly. The rivaling opinion-boxes are having their strings pulled by their respective bosses, says Fornatale.
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Also discussed: Social media! Well, specifically brands who have been hyper sensitive (not hypo) to what’s being said about them on the Webs. Case in point: we posted a story Friday about PepsiCo CMO Dave Burwick leaving his company (after just 18 months) and 15 minutes later got a call from Pepsi, kindly asking for a minor correction. Unless they refresh AgencySpy every 4 minutes, they’ve got something else going on, eh? Tools of a Web nature.
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