The Martin Agency Wins Ritz Creative Duties

By Erik Oster 

RitzLogoBox-764041The Martin Agency will be producing creative work for Ritz Crackers starting in 2015, a Mondelez spokeswoman confirmed to AdAge yesterday. Ritz spent an estimated $16.6 million on measured media in 2013, according to Kantar Media.

The agency will take over for Havas Worldwide, which has handled creative duties on Ritz since 2007. Mondelez made the decision without any review, but The Martin Agency already handles creative duties on Mondelez brands Oreo and Chips Ahoy (and has since 2012).

“Havas Worldwide New York and Mondelez International are parting ways after a seven and a half year partnership,” said the Mondelez spokeswoman in a statement. “We experienced great success together, most evident in the Ritz ‘Open for Fun’ campaign, which earned multiple awards including a Bronze Effie and two One Show Design Silver Pencils. The campaign also contributed to Ritz being named ‘America’s favorite snack’ brand two years in a row and helped grow the business upward of 35%. We wish them continued success.”


The news comes a little over a week after chief creative officer Darren Moran left Havas Worldwide, and a week after Mondelez promoted Dana Anderson from senior vice president, marketing strategy and communications to senior vice president, chief marketing officer.

“We’re so proud of the work we’ve done with Mondelez on their other biscuit brands and we are delighted to expand that relationship by working with Ritz on their creative efforts in the U.S.,” The Martin Agency CEO Matt Williams.