The Martin Agency Introduces $4.99 Footlongs for Subway

By Erik Oster 

Remember $5 foot longs?

Subway just took the offer one (very small) step further, with a limited time $4.99 footlong deal, as revealed in a new campaign from The Martin Agency.

A series of ads center around the limited-time promotion, including one parodying The Price Is Right. The spot features an announcer introducing the sandwiches which share the price, followed by a series of comical over-reactions.

Other ads in the campaign, “Wait For It” and “Happiness” take a more direct approach to introducing the offer. Clearly, the price tag is the star of these ads. Lutz, of course, has a different sandwich chain in mind.

The campaign appears to be The Martin Agency’s last work for the fast food brand. Subway previously worked with the agency on a project basis. Last month, the chain consolidated its media and creative accounts with Dentsu Aegis Network, following a review launched in July. A Subway spokesperson confirmed that the work formerly assigned to The Martin Agency was part of the review. Work from Subway’s new agency partners is expected early this year.

Patrick Coffee contributed reporting and 30 Rock GIFs to this story.