The Martin Agency Fowls Things Up for GEICO

By Patrick Coffee 

The Martin Agency won headlines and slow claps around the media world last week for an “unskippable” take on its well-known work for GEICO.

This week, in another chapter of the “It’s What You Do” campaign, the agency goes back to doing what it does: making car insurance ads that ostensibly have nothing to do with car insurance.

Here’s the latest:

It’s like a meeting of the Roaming Gnome and Venables Bell & Partners’ latest two-legged work for Reebok (but not Subservient Chicken). The eggs and bacon shot is a nice touch.

But when will the parties responsible for micro-targeting all these GEICO campaigns realize that we don’t own a car?