The Loomis Agency Reminds Couples to ‘Do It’ Once a Year

By Patrick Coffee 

Before you ask, the “it” in question is deep-cleaning the carpet…and the client is Rug Doctor.

In a soon-to-debut campaign backed by data from the EPA, Dallas-based shop The Loomis Agency enlisted a few couples (not all of whom are middle-aged) to figure out how often they do it. The answer, of course, is “not nearly often enough.”

Here’s the first :30, which will begin airing on network TV at the end of the month:

The second ad in the campaign offers some variations on that classic double entendre, and it doesn’t spare the children:

The campaign also includes two :15 variations on these character lineups.

The work makes a good point: the literal crap trapped in the fibers of your rug plays a sizable role in determining the air quality of your living space, but only 1 in 25 participants in the client’s recent random household survey knew this. For example, we truly cannot remember the last time we deep-cleaned our carpet.

We will defer to the experts on this one, and Loomis knows a thing or two about the deep cleaning process: past clients include Rug Doctor’s chief competitor Stanley Steemer.

No word on whether Barry White’s estate got any ideas from the recent “Blurred Lines” lawsuit.



Agency: The Loomis Agency, Dallas, TX
Creative Director: Tina Tackett
Copywriter: Jim Green
Director: Mark Celentano
Post-production: See Spot Run
Music: Luminous Sound