The soft piano and hushed, gravelly VO return in this latest spot for the iPad 2, which continues TBWA\MAL’s classier approach to promoting the multi-million-selling tablet device. This time around, the brand balances the personal with professional, showing how the iPad version 2.0 can appeal to everyone from teachers to CEOs and even young ones, perhaps validating that the iPad 2 is not just a pretty little toy.
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