The House Worldwide Does Euro Intrigue for GHD

By Patrick Coffee 

How frustrating is your hair dryer?

In a campaign set to cover 12 markets across Asia, Europe and the Americas, The House Worldwide and its husband/wife directorial team hint that every woman simply needs a good excuse to break up with her hair dryer in the most dramatic fashion possible.


The answer to the problems faced by these sleek, passionate women is–of course–the GHD Aura. Whatever it does, it’s surely must be better than the archaic pastel pieces that lead them to “[destroy] their hairdryers in order to get the must have hair accessory.”

Credits after the jump.

Production Company – Wanda London
Directors – Damien & Leila de Blinkk
Exec Producer – Abi Hodson
Producer – Bonnie Anthony
DOP – Natasha Braier

Client – GHD
Head of Brand Marketing – Hania Flannery
Creative Director – Andreas Stavrou

Agency – The House Worldwide
Managing Partner – Ben Stobart
Head of Production – Matt C Minor
Creative Director – Liz Gilmore
Planner – Chris Chard
Account Director – Jo Leek
Account Executive – Amy Miall
Creative – Emma Castagno

Editor: Dan Sherwen at Final Cut
Grade – Aline Sinquin at MPC
Composer – Ian Williams
Sound – Dan Beckwith at Factory
Production Designer – Anna Burns
Costume Designer – Cathy Edwards
Hair by – Sam McKnight