Sources familiar with the matter confirm that New York-based agency the Burns Group, which has worked with the likes of Yellow Tail and Post cereals over the years, has won a piece of business for Columbia University. Details are sketchy, but we’ve been told that the Ivy League university held a review for brand-development and communications responsibilities for its Business school and Burns will handle integrated ad efforts moving forward. Columbia has yet to confirm things and we’ve yet to find out which other agencies participated, but we’ll keep you posted if and when we hear back.
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