We’ve spent the past week going on about race relations in the ad business. Don’t think us writers here at AgencySpy are not sensitive to that other issue – the big “G”, gender. From Copyranter comes the picture above – a prime example of how much work needs to get done on behalf of the vagina set.
The Vancouver office of DDB was asked by the National Advertising Benevolent Society (NABS) to submit a page for its 2009 calendar. The NABS is the only charitable organization in Canada that provides assistance to industry professionals, who may need help due to illness, injury, unemployment or financial difficulties. Copyranter describes it as an ad “featuring a DD-cup boob and a B-cup boob (looks more like a C). Not surprisingly, the creative team was all male. You stay benevolent, Great White North ad guys.”
Surprise! The creative team was all male! Right. The joke here is that her disability is lopsided breasts and so she needs NABS? How funny. It seems that DDB decided not to create something that befitted the cause at hand. Could it be that these dudes also failed to think that maybe, women wouldn’t want this spot hanging on their fridge for the entire month of May? Good cause. Totally, totally whack ad.
And yet, the ad industry often allows all male creative teams to handle female targeted brands. When there’s more than donations involved, but millions of marketing dollars and clients on the line, perhaps we might want to think again.
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