Is it already that time again? The folks at Atmosphere Proximity have once again joined forces with The New York Times to launch the latest installment of “The Big Ad Gig.” We’ve been told by those in the know that the parties involved wanted to make the barrier to entry “low” this time around, and so, instead of all the pomp and circumstance, Big Ad Gig version 2K12 tests reflexes. Applicants will also have 60 seconds to answer a randomly-selected interview question and only one chance to respond using their webcams.
But as usual, five up-and-coming ad pros will be selected during Advertising Week and win a 30-day paid freelance gig at participating agencies. Along with the perennial spokesman (who’s becoming Don Draper before our very eyes), the judging panel this time around includes Proximity ECD Stewart Krull, CP+B worldwide CCO Rob Reilly, CP+B alum and current Co: Collective chief content officer Tiffany Rolfe, O&M CCO Calle Sjoenell and Deutsch CEO Linda Sawyer. FYI, we should have a video posted in case you’re interested by EOD.