San Antonio-based agency The Atkins Group won a review for a four year contract with Visit San Antonio.
Late yesterday, mySA reported that The Atkins Group was the “sole finalist” in the review for the account, which has an estimated value of up to $8 million per year. The tourism organization voted to enter into contract negotiations with The Atkins Group yesterday, Visit San Antonio spokesman Richard Oliver told the publication.
While the precise value of the contract will be determined by the negotiation process, mySA says a request for proposal sent on March 15 shows it could be up to the $8 million per year mark, or $32 million over the course of the contract. San Antonio is the second largest city in Texas and the seventh largest in the country.
The review originally included over a dozen agencies. Austin-based agency Proof Advertising, the incumbent on the account since 2011, was among its participants.