Percentage that spending on advertisements – from local classified ads to major campaigns in national media – plunged between 1929 and 1933: Estimated at 50-60%
Percentage that ad spending fell in 2002: 9.8%
Advertising as an average percentage of GDP since the 1920s: 2%
Estimated number of employees laid off from the ad industry since the current economic crisis to date: 6,624
Number of estimated layoffs for holding company IPG: 2,000 to 3,000
Dollar number of damages for which Steve Dworin, sued former partner Donny Deutsch, and Linda Sawyer CFO of IPG’s ad agency Deutsch in 2006: $56 million
Amount of money taken in by an 82-year-old businessman during a recent Ponzi scheme gleaned largely through ads in Catholic newspapers: $17 million
Year in which the first lawsuit was brought by an advertising agency against an advertising blogger: 2006
The estimated percentage change of declining growth of advertising spending on search engines from 2008 to 2009: 30.4%
Estimated number of years that it would take Twitter to catch up to the current user figures of Facebook (if the latter stopped growing today): 37 years
Number of brands in the top 100 Twitter users (not including media properties such as The AP or The Onion): 3
Number of articles written by Adweek that mention David Lubars: 324
Number of times that the BBDO Wikipedia page has been viewed during 2008: 68,131