The Advertising Industry Awards Season? Yep, There’s an App for That

By Bob Marshall 

With the season of self-congratulation gearing up, it’s time to start rehearsing that awards acceptance speech. But, as you practice bursting into tears while holding your CLIO triumphantly above your head and thanking your intern for doubling as a designated driver, it’s only natural to wish that your moment in the spotlight lasted a little longer. Hey, the Emmys, Oscars and Golden Globes all get televised, and every MTV awards show gets repeated at least 50 times after its initial airing. Don’t you wish you could let everyone (who wasn’t in attendance) know that you won something? Better yet, would you like a portable validation of your braggadocio?

Luckily, we now have Awards Candy, the “essential creative resource app for anyone in the ad industry.” Claiming to be the “world’s first app designed for the ad industry” in the above iMovie-produced intro video, Awards Candy not only compiles lists of award-winners. It also displays the award-winning spots on your iPad or iPhone, convenient for boasting about your accolades wherever a 3G connection exists.

Of note is Award Candy’s creator, Wallace Seggie, and his arduous journey in bringing the app to life. As he says in his email to us, “I invested (when I say invested, I mean flushed down the toilet) the little money that I had into the idea. Three months later the developer sent me the final version of the app and my heart sank… It wasn’t what I had envisioned. With no one to turn to, no money and my second child on the way, I knew that if the idea was ever going to be realised, I would have to do it on my own. I taught myself how to design, build and publish apps. Error after error I pushed on.” Should you feel compelled to reward Seggie for his hard work, you can purchase Awards Candy for £1.99 ($2.59 USD) from the App Store.