Jack Morton Worldwide won an assignment from the Ad Council to work on social media, content and community management for “Love Has No Labels,” the bias and diversity PSA campaign it launched with R/GA in 2015, following a formal review.
“We’re happy to be supporting the Ad Council and encouraging people to rethink bias across race, gender [and other areas],” Jack Morton vice president, senior account director Alicia Durfee told AgencySpy. “We’ll be working with them on furthering social media strategy and providing great content.”
Durfee added that the team at Jack Morton were already fans of the “Love Has No Labels” campaign, which she called “a great fit from both a personal and agency standpoint.”
“The whole team is proud to support it and feels passionate about the cause,” she said, adding that it coincides with IPG’s own diversity initiatives.
Presently, Jack Morton will be focused on supporting distribution for the “Fans of Love” effort R/GA and the Ad Council rolled out for Valentine’s Day. The agency currently has “Fans of Love” content planned through March and will gauge further efforts based on audience reaction. Following the conclusion of the “Fans of Love” effort, the assignment will be more open ended, with Jack Morton collaborating with the Ad Council and R/GA on social media strategy and content, as well as community management.