Texas Town Lights it Up for 100-Year-Old Brew

No “witty” characters or flashy ads are necessary for Spoetzl Brewery in the town of Shiner, Texas (population 2,070). The locale is celebrating 100 years of Shiner Beer–which even has its own book–with a little fireworks exhibition which at first looks like a bunch of townsfolk lighting off Molotov cocktails. But it’s all in good fun in this clip, which makes us feel like we’re in an episode of King of the Hill.

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