Seattle-based independent creative agency Tether rounded out its creative leadership team with the additions of Hart Rusen as advertising creative director and Bill Allen as interactive creative director. Both join the agency from Publicis Seattle.
Rusen spent six years at Publics Seattle as a senior vice president and group creative director, working with clients including T-Mobile, KEXP and the Seattle Symphony. Prior to joining Publicis in May of 2009 he spent over four years as an associate creative director at Goodby, Silverstein & Partners, where his clients included Doritos, Cheetos, Hyundai, Budweiser, HP and Comcast. The San Diego State University grad has also worked with Cole & Weber, Moffatt/Rosenthal and R/West.
Allen spent over four years with Publicis Seattle as a creative director, during which time his clients included T-Mobile, KEXP, Les Schwab and the Experience Music Project. Prior to joining Publicis he spent around two years as interactive director with BooneOakley, working with clients such as Bojangles, Mizuno USA, and the Charlotte Bobcats. That followed a stint of almost three years as an associate creative director at 22squared, with clients such as Florida’s Natural, Buffalo Wild Wings and Lincoln Financial Group.
“At Tether clients benefit from teams that understand how brand strategy and design, immersive digital experiences and ad campaigns can build on each other to foster growth,” explained Rusen. “Brand affinity requires more than great advertising; it takes a solid brand foundation that compels consumers to feel joy, and ideally spread positive word, with every engagement.”