Tecate Light Drinkers Can Be a Protective Brunch

By Kiran Aditham 

MDC-owned Adrenalina returns with a new series of ads for its Tecate “Papas” campaign that seems to relay the message that gringos aren’t welcome when it comes to sipping on the Heineken-owned beer brand. Here, the frustrated parents are once again chiding their son for drinking domestic light beers and are now joined by gringo parents from “over there.” After the jump, you can view one more spot from the campaign, which was directed by Simon Bass who also helmed the more serious “Anthem 3” effort from earlier this year.

More: “MDC’s Adrenalina Hires a Handful of Staff


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