Team One Launches Annual ‘December to Remember’ Push for Lexus

By Erik Oster 

Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots.

In each of the 30-second spots parents present a different explanation for how exactly Santa manages to deliver a luxury sedan. The parents in “Christmas Train” explain how an iconic holiday train made its way to their driveway, where elves helped unload it right to the driveway — complete with Lexus’ signature red bow. In “Magic Box,” the car magically self-assembles from a small box Santa places in the driveway, while in “Teleporter” it is beamed in directly from the North Pole.

The broadcast spots begin airing today on network and cable television, with “Christmas Train” also being translated for Hispanic and Asian-American markets. Additionally, the campaign is supported by print and OOH executions, as well as a digital partnership with The Weather Channel which will “provide targeted December Sales Event ads in real time based on local weather conditions.”

“The holidays are a time of year when people indulge their imaginations and share stories filled with magic and wonder,” said Brian Smith, Lexus vice president of marketing. “This year’s holiday campaign celebrates the tradition of storytelling and reminds us that children aren’t the only ones who get to have fun this time of year.”

Credits for Lexus 2014 DSE TV Holiday Stories: “Teleporter,” “Christmas Train,” and “Magic Box”

Agency: Team One

Chief Creative Officer: Chris Graves

Group Creative Director: Jason Stinsmuehlen

Copywriter: Daniel Streadbeck

Art Director: McKay Hathaway

Copywriter: Dave Carlson

Art Director: Bernie O’Dowd

Art Director: Amy Servidea

Copywriter: Aroon Muhkey

Art Director: Bryan Carroll

Art Director: Patrick Dougherty

Executive Producer: Sam Walsh

Producer: Amy Gershwin

Associate Producer: Tiffany Otoya

Account Director: Joel Dons

Account Supervisor: Trina Sethi

Director of Strategic Planning: Noel Sullivan

Senior Strategic Planner: Ashleigh Edwards

Senior Project Manager: Amanda Rackley

Senior Business Affairs Manager: Janet Anderson

Director of Product Information: Robert Jordan

Media Planner: Jarod Knight

 

Production Company: Motion Theory

Director: Grady Hall

Founder/Executive Producer: Javier Jimenez

Head of Production: Ben Leiser

Producer: Oualid Mouaness

Director of Photography: Trent Opoloch

 

Post Production Company: Mirada

President: John Fragomeni

Executive Producer/General Manager: Patrick Nugent

Director: Grady Hall

VFX Supervisor: Zach Tucker

Creative Director: Jonathan Wu

CG Supervisor: Michael Shelton

Senior Producer: Diana De Vries

Production Coordinator: Jami Schakel

 

Vancouver Production Company: Capitol Media

Executive Producer: Christian Allen

Head of Production: Keely Stothers

Line Producer: Abigail Flint

Post Production Company: Mirada

President: John Fragomeni

Executive Producer/General Manager: Patrick Nugent

VFX Supervisor: Zach Tucker

Creative Director: Jonathan Wu

CG Supervisor: Michael Shelton

Senior Producer: Diana De Vries

Production Coordinator: Jami Schakel

Editor: Hal Honigsberg

 

Editorial Company: Nomad

Editorial Executive Producer: Susye Melega

Editor: Tom Muldoon

Assistant Editor: Steve Miller

Post-Producer: Tommy Murov

 

Post-Production Company: The Mill

Telecine: Adam Scott

Music Company: Robot Repair

Executive Producer: Doug Darnell

Composers: Aaron Alden, Josh Hawkins, Mike Schanzlin

Sound Designer: Doug Darnell

Voiceover: Maurice LaMarche

Recording Studio: Juice Studios Sound Mixer – Bob Gremore

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