Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots.
In each of the 30-second spots parents present a different explanation for how exactly Santa manages to deliver a luxury sedan. The parents in “Christmas Train” explain how an iconic holiday train made its way to their driveway, where elves helped unload it right to the driveway — complete with Lexus’ signature red bow. In “Magic Box,” the car magically self-assembles from a small box Santa places in the driveway, while in “Teleporter” it is beamed in directly from the North Pole.
The broadcast spots begin airing today on network and cable television, with “Christmas Train” also being translated for Hispanic and Asian-American markets. Additionally, the campaign is supported by print and OOH executions, as well as a digital partnership with The Weather Channel which will “provide targeted December Sales Event ads in real time based on local weather conditions.”
“The holidays are a time of year when people indulge their imaginations and share stories filled with magic and wonder,” said Brian Smith, Lexus vice president of marketing. “This year’s holiday campaign celebrates the tradition of storytelling and reminds us that children aren’t the only ones who get to have fun this time of year.”
Credits for Lexus 2014 DSE TV Holiday Stories: “Teleporter,” “Christmas Train,” and “Magic Box”
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Copywriter: Daniel Streadbeck
Art Director: McKay Hathaway
Copywriter: Dave Carlson
Art Director: Bernie O’Dowd
Art Director: Amy Servidea
Copywriter: Aroon Muhkey
Art Director: Bryan Carroll
Art Director: Patrick Dougherty
Executive Producer: Sam Walsh
Producer: Amy Gershwin
Associate Producer: Tiffany Otoya
Account Director: Joel Dons
Account Supervisor: Trina Sethi
Director of Strategic Planning: Noel Sullivan
Senior Strategic Planner: Ashleigh Edwards
Senior Project Manager: Amanda Rackley
Senior Business Affairs Manager: Janet Anderson
Director of Product Information: Robert Jordan
Media Planner: Jarod Knight
Production Company: Motion Theory
Director: Grady Hall
Founder/Executive Producer: Javier Jimenez
Head of Production: Ben Leiser
Producer: Oualid Mouaness
Director of Photography: Trent Opoloch
Post Production Company: Mirada
President: John Fragomeni
Executive Producer/General Manager: Patrick Nugent
Director: Grady Hall
VFX Supervisor: Zach Tucker
Creative Director: Jonathan Wu
CG Supervisor: Michael Shelton
Senior Producer: Diana De Vries
Production Coordinator: Jami Schakel
Vancouver Production Company: Capitol Media
Executive Producer: Christian Allen
Head of Production: Keely Stothers
Line Producer: Abigail Flint
Post Production Company: Mirada
President: John Fragomeni
Executive Producer/General Manager: Patrick Nugent
VFX Supervisor: Zach Tucker
Creative Director: Jonathan Wu
CG Supervisor: Michael Shelton
Senior Producer: Diana De Vries
Production Coordinator: Jami Schakel
Editor: Hal Honigsberg
Editorial Company: Nomad
Editorial Executive Producer: Susye Melega
Editor: Tom Muldoon
Assistant Editor: Steve Miller
Post-Producer: Tommy Murov
Post-Production Company: The Mill
Telecine: Adam Scott
Music Company: Robot Repair
Executive Producer: Doug Darnell
Composers: Aaron Alden, Josh Hawkins, Mike Schanzlin
Sound Designer: Doug Darnell
Voiceover: Maurice LaMarche
Recording Studio: Juice Studios Sound Mixer – Bob Gremore