It was six weeks ago that we first received tips saying that Team Detroit won Sports Authority, but alas, we were given the cold shoulder all day by folks from within said shop as well as those at Deutsch and ultimately were left with just the sound of crickets chirping. So once again, Goliath beats David to the punch (grr) as AdAge confirms the news that TD has snapped up lead agency duties for the sporting goods chain’s account after a four-month review, in effect replacing Deutsch on primary media buying/planning and Post Central on creative.
More: “Team Detroit Gives the Mustang a Spin Through San Fran“
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