Team Detroit Introduces Ford Transit

By Erik Oster 

Team Detroit teamed up with production company King And Country for a new 30-second broadcast spot for Ford Transit employing a mix of 3D animation, design and live-action.

The spot introduces the new line of Ford Transit vehicles with an approach borrowed from Team Detroit’s “Rant” campaign for the Ford F150, ending with the “Built Ford Tough” tagline. “9 to 5’ers” tweaks the familiar formula to illustrate how a range of professionals who rely on their vehicles can utilize the Transit models. It was shot over the course of two days on a soundstage in Los Angeles, making use of both green screen and practical sets, including a room that was actually flooded with 3,000 gallons of water. The interiors and exteriors of the vans, meanwhile, were captured in-camera and later augmented with CG.



Spot Title: Ford Transit “9 to 5’ers”
Airdate: September 2014
Client: Ford Commercial Truck

Ad Agency: Team Detroit, Inc.
Chief Creative Officer: Toby Barlow
Executive Creative Director: Matt Soldan
Creative Directors: Paul Kirner & Dan Weber
Producer: Bob Rashid
Account Director: Kate French
Management Supervisor: Maria McAvoy

Production & Post Company: King and Country
Director: Efrain Montanez
Executive Producer: Jerry Torgerson
DP: Karsten “Crash” Gopinath
Line Producer: Cisco Newman
Production Designer: Gabe Wilson
Senior Producer: Josef LeBeau
Art Director: Chris Kelley
Visual Effects Supervisor: Andrew Cook
Editor: Mike Hackett
Designers: Brad Mitchell & Tosh Kodama
Designers/Animators: Henry Castleton & Luis Martinez
3D Artists: Yu Okuizumi, Kyung Park, Michael Johnson, Tim Salikov & Youn Kwack
Post Coordinator: Rebecca Park

Color Correct: Bob Festa / Company 3                                                                                                                                                                                                                                                                                                   Music & Sound Design: Sonixphere/Greg Allan, composer                                                                                                                                                                                                                                   Record/Mix: Sound Lounge, New York                                                                                                                                                                                                                                                                                     Recording Engineer/Mixer: Rob Sayers