TDA Takes More Crazy Pills with New FirstBank Spots

By Kiran Aditham 

Now that they’ve brought the bank lobby outdoors, Boulder-based TDA Advertising & Design is turning its attention to TV promotion for its client, FirstBank, which like the lobby effort is pushing mobile banking and warning against snake oil salesmen and the like. The spot “Pills” above is one of a handful created by TDA and reminds us of a Curb Your Enthusiasm episode if not other mental patient-impersonating-doctor scenarios.

After the jump, there are two more including “Hotel,” which we’ve been told is the client’s favorite and is targeted at the older, upper-income “Steady Savers” who account for 60% of FirstBank’s biz.



CDs: Jonathan Schoenberg, Thomas Dooley
AD: Neal Desai
CW: Jeremy Seibold

Prodco: MJZ
Director: Clay Williams

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