Twitter hashtags didn’t quite do the trick for Leo Burnett: TBWA\Chiat\Day will be creative AOR for Miller Lite.
The agency is currently referring all media inquiries to the client, but a spokesperson (and several tipsters) confirmed that the announcement happened minutes ago in its L.A. office.
This news caps off a good two-week run for TBWA, which won Airbnb and Buffalo Wild Wings earlier this month.
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As for the strategic implications of the agency shift, we have a feeling Miller will stay on the retro path since real-life research tells us that people seem to honestly think that the beer tastes better in old-school cans.