TBWA\Chiat\Day Stages Nissan Sentra ‘Wake’

By Erik Oster 

TBWA\Chiat\Day launched a new spot for the Nissan Sentra, entitled “Wake,” which shows an old Sentra being laid to rest (or, more accurately, compacted at a junk yard).

A man says his last tearful goodbyes to “Steady Betty,” along with some friends. After his friends encourage him to have one last moment alone with the car, he snatches a memento and a keyboardist plays a slow, sad version of Miley Cyrus‘ “Wrecking Ball” as the car is compacted. Realizing they all have meetings to get to, the group piles in the man’s new Nissan Sentra. One of the friends admires the new setup, to which the man replies “Too soon,” before admitting he was only joking.

It’s all a fairly entertaining and memorable way to highlight the Sentra’s dependable nature and durability, throwing in some nods to the new vehicle’s features at the end. The ad does tend to drag a bit in the middle, however, and would probably have benefited from being edited down to a 30-second spot. That being said, we’re just glad Bret Michaels wasn’t involved.


Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Stephen Butler
Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Directors: Jeff O’Keefe, Marco Monteiro
Director of Integrated Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Associate Producer: Dossett
Executive Business Affairs Manager: Robin Rossi
Director of Project Management: Janet Perez
Director of Traffic Operations: Dessiah Maxwell
Traffic Operations Manager: Courtneyrose Chung
Production Company: Imperial Wood Pecker
Director: Simon McQuoid
Executive Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt
Editorial Company: Cut + Run
Editor: Isaac Chen
Executive Producer: Carr Schilling
Producer: Adam Becht
Color Co: The Mill
VFX Co: Jogger
Finish Artists: Matt Trivan, Shauna Prescott
Graphic Artist: Jorge Tanaka
Producer: Lynne Mannino