TBWA\Chiat\Day NY Adds Pair of GCDs, Group Planning Director

By Erik Oster 

TBWA\Chiat\Day New York announced three senior appointments: Josh Tavlin and Adam Wohl join the agency as group creative directors, while Natalie Puccio will serve as group planning director. Tavlin and Wohl will be responsible for leading creative on new accounts and projects, while reporting to executive creative director Matt Ian. Puccio will also work on new accounts and report to chief strategy officer Ed Castillo. LBB reports the appointments were made to staff “several new accounts including Travelers Insurance, Hearts On Fire and Pernod Ricard’s Kenwood Vineyards.”

Tavlin arrives at TBWA\Chiat\Day following three years as a freelance writer, working with agencies including BBDO, Ogilvy & Mather and Publicis. Prior to going freelance, Tavlin served as an executive creative director with Momentum Worldwide for over a year. That followed 19 years at Ogilvy & Mather, where he served as a group creative director and worked with brands including IBM and American Express.

Wohl joins the agency from mcgarrybowen, where he has served as an executive creative director for the past two years, working with clients including Kraft/Mondelèz, United Airlines, Marriott, P&G, Chase and Verizon Wireless. While with mcgarrybowen he also worked briefly with Samsung as a creative consultant and lead on global marketing and advertising projects. Prior to mcgarrybowen, Wohl spent a little over a year as a group creative director with Chiel Worldwide. That followed a period as a freelance creative director with W+K and The Kaplan Thaler Group. Wohl was a co-founder, partner and creative director at MIR, where he spent three years and worked with clients such as General Motors, P&G, Nissan, Coca-Cola, Microsoft, Unilever, Kraft and Disney.

Puccio joins TBWA\Chiat\Day from mcgarrybowen, where she most recently served as group planning director, after initially joining in December of 2013 as a planning director, and led strategy on Verizon’s Branded Entertainment line of business. Prior to mcgarrybowen, she spent just over a year at Team One as an associate planning director, leading strategy on Lexus. Before leaving for Team One, she pent two years as a senior account planner for TBWA\Chiat\Day, working on Pepsi and the Call of Duty franchise. She arrived at the agency following two-year stints as a brand planner for Arnold Worldwide and strategic planner for McCann Erickson.

“We’re excited to bring in this trio of talent,” CEO Rob Schwartz told LBB. “TBWA\Chiat\Day New York is back and growing, and we’re looking to offer the best people in our industry the chance to do the best work of their careers on behalf of some of the world’s most ambitious clients.”

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